Hat and blazer by H&M
Good day, Gentlemen.
Woman’s Wear Daily (WWD) reported H&M will be hosting it’s first fashion show in eight years. The collection will be showed during Paris Fashion Week, February 2013.
That’s nice. I’m happy for them, really.
So let me get this right: H&M, Europe’s second-largest clothing retailer, is more concerned about showing a new collection rather than bolstering their already plummeting brand by implementing online operations in the United States? I realize revenue from U.S. online sales alone won’t send stocks positively trending, but wouldn’t it help?
Don’t get me wrong. H&M showing during Paris Fashion Week is a HUGE deal. They will most likely show pieces that will be available from their new brand, ‘& Other Stories’ (horrible name, way to go marketing department), set to drop this Spring, which has a higher price point and targets the female demographic. That makes sense. Diversifying your brand to compete in today’s fashion business makes sense.
Though, there lies my confusion. Spanish retailer Zara, a part of Europe’s largest clothing retailer, and Asos, the UK’s largest fashion retailer, both have online operations in the United States. H&M has delayed U.S. online operations longer than Dr. Dre has delayed his new album. When will the Swedish brand get it together? Do they even care?
The answer seems to be as empty as the imaginary shopping cart on their U.S. website. As reported by Bloomberg this month, the brand will simultaneously offer it’s new brand online and as a brick and mortar, yet makes no mention of when or if the U.S. online service will commence soon thereafter.
I wish H&M the best in their new endeavor. I am a long time H&M shopper, and it would be nice to have the luxury of conducting my business with them from the comfort of my home, wearing nothing but my skivvies.
Here’s to hoping H&M will give me that option by the time Spring rolls around. I need to incorporate some fast fashion into my wardrobe to deal with Virginia’s temperature change. If not, I’ll be writing a very strongly worded email to someone.
Peace and blessings,
S.O.S.